Robert Cummings in his Berlin studio
Internet Marketing · Web Design · BerlinUp to 80% state-funded ·BAFA-accredited consultant

Internet Marketing & Web Design for your business

Professional internet marketing, web design and SEO — BAFA-funded, based in Berlin, working across Germany.

Own credential mark: BAFA-accredited consultant, in the German national coloursOfficially listed for funding entrepreneurial know-howBAFA-accredited consultant · up to 80% funded

Does any of this sound familiar?

Your website hasn't been touched in years — and it shows.

Visitors land on your page and leave before they've read a word.

Nobody can find you on Google.

You're active on the wrong platforms, or not active enough on the right ones.

Your competitors are showing up everywhere. You're not.

You have no idea how your digital presence is actually performing.

You already know something needs to change. Before we show you what's possible — let's look at how much of it the state will cover for you.

BAFA Funding Calculator

Calculate in seconds how much of your consulting costs BAFA will cover.

3.500 €
€1,000€15,000
Funding region
Applications per year

"2 applications" available from a quote amount of €5,000.

Funding (BAFA pays)

1.750 €

Own share (you pay)

1.750 €

Maximum funding: 1.750 € per application reached.

Funding rate 50 % × quote amount = funding (max. 1.750 € per application)

This calculation is for orientation only and does not replace a binding funding commitment. The actual funding is determined by BAFA during the application process.

Check BAFA eligibility

Let's find out together how much you could save.

What You Gain

The right digital presence doesn't just look good. It works for you — around the clock, without you having to think about it.

Get Found. Get Hired.

We make sure you show up where it matters — in search results, on the right platforms, at the right moment.

Look the Part. Win the Trust.

A clear, professional online presence signals competence before you've exchanged a single word — and convinces curious visitors.

Focus on What You Do Best.

Hand the digital work to us, and get back to doing what you really want to do.

Free Web Check

Let's find out what's possible for your business.

How We Work

Every engagement begins in the same place: with honest eyes on where you actually stand. From there, we build a clear, tailored path forward — step by step, without unnecessary complexity or cost.

01

Web Presence Audit

See the full picture.

We examine your entire digital footprint — website, search visibility, and relevant platforms — and identify exactly what is working, what isn't, and why.

02

Target Audience Research

Know who you're really talking to.

We research and define your ideal audience — their habits, expectations and how they search — so every decision that follows is grounded in reality, not assumption.

03

Concept Development

A strategy shaped around you.

Drawing on our findings, we develop a clear concept for your online presence — tailored to your industry, your voice, and the market you want to reach.

04

Client Feedback

Your input, at every stage.

Nothing moves forward without your sign-off. We present findings clearly, listen carefully, and refine until the direction feels exactly right.

05

Action Plan

Clarity over complexity.

We translate strategy into a concrete, prioritised roadmap — practical steps, realistic timelines, and clear responsibilities.

06

Implementation & Feedback Loops

Measure, refine, improve.

As your new presence goes live, we monitor performance and keep refining based on real results — not guesswork.

07

Handover & Ongoing Support

We don't just hand you the keys and disappear.

A smooth, fully documented handover — with flexible monthly support plans available if you'd like us to stay in your corner.

Monthly update and support plans available on request.

Things People Usually Ask Us

Typically 3 to 6 weeks — from strategy call to launch. Most of that time isn't spent on the tech; it's spent on content: photos, references, service descriptions. Clients who deliver these materials early shorten the project noticeably. The sequence: first structure and copy, then design and build, finally the SEO fundamentals with page-speed optimisation and structured data. For urgent projects, 14 days is possible — provided a project slot is free.

Yes. On request we build the site on a simple content management system so you can update copy, images, news, opening hours or menu items yourself — no technical knowledge required, and without paying an agency for every small change. A personal walkthrough is always included. Worth knowing: outdated content damages you more than plain content — a site you can maintain stays current and credible.

No. We help you with the copy. In the initial call we learn what makes your business tick and develop copy that fits your audience and tone. Alternatively you provide bullet points and we write the rest. No agency bureaucracy, direct coordination by WhatsApp or email.

No. Local businesses are exactly where we shine: tradespeople, restaurants, practices and consulting providers — often one-person to 50-employee operations. This is precisely the size the BAFA funding programmes are designed for, reducing your own share by up to 80% under the right conditions. If you need a professional online presence that generates real enquiries, you're in the right place — regardless of company size.

The GDPR places clear legal obligations on website operators regarding data collection, cookies, privacy policies and more. Non-compliance carries real legal and financial risk. We review your site's compliance as part of our web presence audit and advise on the steps needed to bring it fully in line with current requirements.

About

Robert Cummings

Some people stumble into digital strategy. I took the long way round — and I think that makes all the difference.

My name is Robert Cummings. I've been working in web design since 1999 — back when getting a site to load cleanly on a dial-up connection felt like a genuine achievement. A lot has changed since then. The fundamentals haven't: know your audience, communicate clearly, and never stop paying attention.

Since 2016 I've deepened that work into SEO and broader digital strategy, helping clients across a wide range of industries find their footing online — from restaurants and tradesmen to musicians and independent businesses of all kinds. Every sector has its own language, its own audience, and its own set of challenges. I genuinely enjoy finding out what makes each one tick.

That curiosity runs through everything I do. At Hot Milk Studio, my Berlin-based music production studio, I've worked across virtually every genre imaginable — classical, jazz, rock, drum and bass, world music and beyond. What connects all of it is the same thing that connects my digital work: listening carefully, understanding what someone is really trying to say, and helping them say it better.

Based in Berlin and open to working internationally, I founded Hot Milk Digital to bring that same approach to the businesses and individuals who need it most — the ones who are great at what they do, but deserve to be found.

For a concrete example, see my dedicated page on web design and SEO for tradespeople in Berlin.

UP TO 80% FUNDED

Own credential mark: BAFA-accredited consultant, in the German national coloursOfficially listed for funding entrepreneurial know-howBAFA-accredited consultant · up to 80% funded

Officially listed for funding entrepreneurial know-how

WHAT CLIENTS SAY

A track record built over decades — across studios, screens and industries. Here is what our previous clients say about working with Robert Cummings.

"I'd like to recommend Rob and everyone at Hot Milk — because they make great records. Use them, they're great."

Steve Lillywhite — Music Producer, recommends Robert Cummings
Steve LillywhiteProducer — U2, Rolling Stones, Peter Gabriel, Talking Heads, The Pogues and many more
"We came across Robert's work with a critical project and limited time on our hands. The service we received was spectacular, the result was exactly what we were aiming for, and we enjoyed the overall experience. I recommend with confidence."

Rami Jarrah — Producer and Award-winning Journalist, recommends Robert Cummings
Rami JarrahProducer & Award-winning Journalist
"Rob Cummings is a total pro. Very dedicated, relaxed and focused on getting the job done. Highly recommended."

Michiel van Poelgeest — Podcast Creator and Music Composer, recommends Robert Cummings
Michiel van PoelgeestPodcast Creator & Music Composer
"Rob Cummings is one of the nicest people I have ever met — with an extraordinary sense of humour and the patience of a saint. He is a real expert with a wealth of experience, cool ideas for every situation, and an excellent feel for what a project needs. He has a large pool of experienced collaborators and resources at his disposal. I highly recommend working with him."

Roland Heinrich — Solo Artist and CEO Rumtreiber Music, recommends Robert Cummings
Roland HeinrichSolo Artist & CEO, Rumtreiber Music
Free Web Check

Join the businesses and individuals who found their signal.

Let's Talk

Ready to be found? We'd love to hear about your project. Reach out below and we'll get back to you as soon as possible.

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Office Hours

Mon – Sun
08:00 – 22:00

Based In Berlin

Hot Milk DigitalSchwanebecker Chaussee 513125 Berlin+49 179 7842643

Working with clients locally and internationally.

Own credential mark: BAFA-accredited consultant, in the German national coloursOfficially listed for funding entrepreneurial know-howBAFA-accredited consultant · up to 80% funded

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