Proud Berlin carpenter fitting oak wall panelling
Industries · Trades

Websites for Tradespeople –
Made In Berlin

A website that brings you customers — not one that just sits online. Professional web design, local SEO and a clear fixed price. No page builders, no jargon.

Free Web Check

Free, non-binding, done in 30 seconds.

25+ years of web design·Berlin & nationwide·Fixed price·Up to 80% state-funded ·BAFA-accredited consultant
Own credential mark: BAFA-accredited consultant, in the German national coloursOfficially listed for funding entrepreneurial know-howBAFA-accredited consultant · up to 80% funded

Does any of this sound familiar?

Practically invisible on Google

You're a good tradesman — but when someone in your area searches for what you do, your competitor shows up, not you.

The wrong calls — or none at all

Enquiries for jobs that don't suit you. Wasted time on the phone. And the enquiries you actually want never come in.

A page-builder site like everyone else's

Wix, Jimdo, Strato — thrown together quickly, looks like a thousand others. It rarely builds trust, and Google isn't impressed either.

No time for the online stuff

Your day belongs to your craft, not the screen. You know something needs to change — but when and how isn't clear.

Can AI find your business?

When customers ask Google or ChatGPT for a tradesperson, AI has to guess what you offer. We structure your services so you show up first — not your competitor.

Trade businesses benefit especially often from BAFA funding

As an accredited BAFA consultant, I can cover up to 80% of your consulting costs for website and SEO strategy through state funding — depending on your company's location.

3.500 €
€1,000€15,000
Funding region
Applications per year

"2 applications" available from a quote amount of €5,000.

Funding (BAFA pays)

1.750 €

Own share (you pay)

1.750 €

Maximum funding: 1.750 € per application reached.

Funding rate 50 % × quote amount = funding (max. 1.750 € per application)

This calculation is for orientation only and does not replace a binding funding commitment. The actual funding is determined by BAFA during the application process.

Check BAFA eligibility

Let's find out together in a free initial call how much you could save.

Web design for tradespeople that actually works

A professional website is not an end in itself. It should bring you enquiries, build trust and take work off your plate — not add to it.

Fast, mobile website

Your customers google from the building site, the van, the sofa. Your site loads fast, looks great everywhere and leads straight to the enquiry.

Local SEO for your region

We make sure you get found when someone in your area searches for your service. Includes setup of your Google Business Profile.

A clear enquiry path

Call, WhatsApp, form — all reachable with one click. No hurdles between an interested visitor and a booked job.

References that convince

A gallery of your work — before/after, completed projects, happy clients. That's what builds trust.

Reviews made visible

Google reviews directly on your website. Anyone who enquires already has trust in mind before they call.

GDPR-compliant & technically clean

Privacy policy, imprint, cookies — all legally sound. You don't have to worry about any of it.

Free Web Check

Free, non-binding, done in 30 seconds.

Why a good tradesperson website matters

The trades live on referrals — but even the best referral gets googled first these days. Here are the points that really count:

Your customers search online today — even if they won't admit it

Before anyone calls, they've usually already googled you. If they find nothing, or an outdated site, they call the next person. A professional website today is your business card, your shop window and your salesperson — all at once, around the clock.

Mobile first — anything less isn't enough today

Over 70% of local searches happen on a phone. A website that doesn't work on a smartphone loses jobs before the conversation even starts. Fast loading, big buttons, clear phone number — these aren't extras, they're the baseline.

Local visibility on Google matters more than nationwide SEO

A tradesman in Berlin-Kreuzberg doesn't need all of Germany — he needs the people in his catchment area. Local SEO means Google understands where you are, what you do and who you work for. It starts with a clean Google Business Profile and ends with a website that uses the right terms in the right places.

Reviews are the new word-of-mouth

Anyone submitting an enquiry has usually read Google reviews first. Four stars with honest text beat five stars with no substance. We help you build a system that invites happy clients to leave reviews — without being pushy.

Page-builder sites cost you more in the long run

Wix, Jimdo and similar platforms are cheap to start with, but they load slowly, rank poorly on Google and look interchangeable. What you save on setup, you lose over the years in missed jobs. A properly built website usually pays for itself within the first six months.

GDPR isn't rocket science — but it's not a minor offence either

Privacy policy, cookie notice, imprint, secure forms — the legal requirements are clear, and breaches cost real money. We make sure your site is clean from day one.

How we work

Four clear steps. Fixed price agreed upfront. No surprises, no hidden costs.

01

Conversation

We talk — by phone or in person. You tell us what you do, who your customers are and where things are stuck right now. Free and non-binding.

02

Analysis

We look at your current online presence — website, Google profile, visibility, competitors — and tell you honestly what's worth doing and what isn't.

03

Build

We build your website, set up local SEO and make sure everything runs. Fixed price, clear timeline, regular updates — no surprises.

04

Handover & support

You get everything documented and can book monthly support if you'd like — or simply get going and call us with questions when they come up.

Free Web Check

Fixed price, back to you within 48 hours.

Live Demo

What your website could look like

A real website for a Berlin master trade business — services, projects, enquiry form and customer testimonials.

Preview of the demo website for Stefan Schönerlinder Trockenbau & Akustikbau

Stefan Schönerlinder

Trockenbau & Akustikbau

View demo website

Common questions from trade businesses

What does a new website cost?

Compact websites start at around €1,500, multi-page business sites at around €2,500, and larger projects with SEO content and automation at around €3,500 — always as a binding fixed price with no hidden costs. With BAFA funding your out-of-pocket share can be reduced by up to 80% under the right conditions. You'll get the exact quote in your free initial call. More on pricing in our blog.

What is GEO, and why does it matter for my trade business?

GEO (Generative Engine Optimization) makes sure AI systems like ChatGPT or Google's AI answers understand and recommend your business correctly — unlike classic SEO, which targets search result rankings. We do this by structuring your services, prices, availability, and service area in a format machines can read directly. When a customer asks an AI for a tradesperson in your area, this increases the chance your business gets named in the answer.

How long does it take before my new website is live?

For a typical trade business — homepage, services, references, contact — we're usually done in two to four weeks. More complex projects with online booking, configurators or multilingual content take correspondingly longer. We agree the timeline upfront and keep you informed at every stage.

Do I really need SEO or is a nice-looking website enough?

A beautiful website that nobody can find won't bring you jobs. SEO and good web design belong together — we build your site so that it's technically clean, uses the right terms and gets found on Google in your region. Separate SEO packages on top are only needed in exceptional cases; for most trade businesses the foundational optimisation is already part of the web design.

What happens to my old website or page-builder site?

We look at your existing site and tell you honestly whether an overhaul makes sense or a fresh start is the better route. Domain, email addresses and existing content can usually be carried over — you don't lose anything you want to keep. Moving from Wix, Jimdo, Strato or an old WordPress site is something we handle end to end.

Do I have to run Google ads for this to work?

No. Local SEO and a properly set-up Google Business Profile often deliver more than paid ads — and cost you nothing monthly. If paid advertising makes sense for your trade and region, we'll say so. If it doesn't, we'll advise against it. We don't earn anything from ad budgets.

What does a Google Business Profile actually do for me?

For tradespeople, the Google Business Profile is often more important than the website itself. It's what shows up top-right in local searches — with reviews, opening hours, phone number, directions. Set up and maintained properly, it brings regular enquiries without you having to do anything. We set it up, optimise it and show you how to look after it yourself.

I'm not in Berlin — can we still work together?

Yes. We're based in Berlin but work with clients nationwide. The entire process — conversations, presentations, feedback rounds — runs remotely by phone, video call and email. You don't lose a working day to meetings, and the quality stays the same.

What if I need changes after launch?

Small adjustments can be covered by monthly support packages — we handle updates, security, minor text changes and new references. If you'd rather roll up your sleeves yourself, we'll show you how. You're not locked in with us.

Tradesman in a half-renovated Berlin period kitchen

Honest answer. Clear price.

We'll take a look at your online presence and get back to you within 48 hours.

Send us a message

Better a quick outline than a full brief upfront — we'll come back with the right questions.

Prefer the guided questionnaire? Start the web check

or

Prefer to message directly?

WhatsApp is often fastest — we usually reply within a few hours.

WhatsApp