+What does a new website cost?
Compact websites start at around €1,500, multi-page business sites at around €2,500, and larger projects with SEO content and automation at around €3,500 — always as a binding fixed price with no hidden costs. With BAFA funding your out-of-pocket share can be reduced by up to 80% under the right conditions. You'll get the exact quote in your free initial call. More on pricing in our blog.
+What is GEO, and why does it matter for my trade business?
GEO (Generative Engine Optimization) makes sure AI systems like ChatGPT or Google's AI answers understand and recommend your business correctly — unlike classic SEO, which targets search result rankings. We do this by structuring your services, prices, availability, and service area in a format machines can read directly. When a customer asks an AI for a tradesperson in your area, this increases the chance your business gets named in the answer.
+How long does it take before my new website is live?
For a typical trade business — homepage, services, references, contact — we're usually done in two to four weeks. More complex projects with online booking, configurators or multilingual content take correspondingly longer. We agree the timeline upfront and keep you informed at every stage.
+Do I really need SEO or is a nice-looking website enough?
A beautiful website that nobody can find won't bring you jobs. SEO and good web design belong together — we build your site so that it's technically clean, uses the right terms and gets found on Google in your region. Separate SEO packages on top are only needed in exceptional cases; for most trade businesses the foundational optimisation is already part of the web design.
+What happens to my old website or page-builder site?
We look at your existing site and tell you honestly whether an overhaul makes sense or a fresh start is the better route. Domain, email addresses and existing content can usually be carried over — you don't lose anything you want to keep. Moving from Wix, Jimdo, Strato or an old WordPress site is something we handle end to end.
+Do I have to run Google ads for this to work?
No. Local SEO and a properly set-up Google Business Profile often deliver more than paid ads — and cost you nothing monthly. If paid advertising makes sense for your trade and region, we'll say so. If it doesn't, we'll advise against it. We don't earn anything from ad budgets.
+What does a Google Business Profile actually do for me?
For tradespeople, the Google Business Profile is often more important than the website itself. It's what shows up top-right in local searches — with reviews, opening hours, phone number, directions. Set up and maintained properly, it brings regular enquiries without you having to do anything. We set it up, optimise it and show you how to look after it yourself.
+I'm not in Berlin — can we still work together?
Yes. We're based in Berlin but work with clients nationwide. The entire process — conversations, presentations, feedback rounds — runs remotely by phone, video call and email. You don't lose a working day to meetings, and the quality stays the same.
+What if I need changes after launch?
Small adjustments can be covered by monthly support packages — we handle updates, security, minor text changes and new references. If you'd rather roll up your sleeves yourself, we'll show you how. You're not locked in with us.