Some people stumble into digital strategy. I took the long way round — and I think that makes all the difference.
My name is Robert Cummings. I've been working in web design since 1999 — back when getting a site to load cleanly on a dial-up connection felt like a genuine achievement. A lot has changed since then. The fundamentals haven't: know your audience, communicate clearly, and never stop paying attention.
Since 2016 I've deepened that work into SEO and broader digital strategy, helping clients across a wide range of industries find their footing online — from restaurants and tradesmen to musicians and independent businesses of all kinds. Every sector has its own language, its own audience, and its own set of challenges. I genuinely enjoy finding out what makes each one tick.
That curiosity runs through everything I do. At Hot Milk Studio, my Berlin-based music production studio, I've worked across virtually every genre imaginable — classical, jazz, rock, drum and bass, world music and beyond. What connects all of it is the same thing that connects my digital work: listening carefully, understanding what someone is really trying to say, and helping them say it better.
Based in Berlin and open to working internationally, I founded Hot Milk Digital to bring that same approach to the businesses and individuals who need it most — the ones who are great at what they do, but deserve to be found.
For a concrete example, see my dedicated page on web design and SEO for tradespeople in Berlin.
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