Robert Cummings in his Berlin studio
SEO Consulting · Webdesign · Digital Strategy · BerlinUp to 80% state-funded · BAFA-accredited consultant

Your online presence should be working harder.

Your online presence should be working harder.

Professional web design, SEO and digital strategy from Berlin — so the right people find you and choose you.

Does any of this sound familiar?

Your website hasn't been touched in years — and it shows.

Visitors land on your page and leave before they've read a word.

Nobody can find you on Google.

You're active on the wrong platforms, or not active enough on the right ones.

Your competitors are showing up everywhere. You're not.

You have no idea how your digital presence is actually performing.

You already know something needs to change. Before we show you what's possible — let's look at how much of it the state will cover for you.

BAFA-Förderrechner

Berechnen Sie in Sekunden, wie viel Ihrer Beratungskosten das BAFA übernimmt.

3.500 €
1.000 €15.000 €
Fördergebiet
Anträge pro Jahr

„2 Anträge" ab einer Angebotssumme von 5.000 € verfügbar.

Fördersumme (BAFA zahlt)

1.750 €

Eigenanteil (Kunde zahlt)

1.750 €

Maximale Fördersumme: 1.750 € pro Antrag erreicht.

Förderquote 50 % × Angebotssumme = Fördersumme (max. 1.750 € pro Antrag)

Diese Berechnung dient der Orientierung und ersetzt keine verbindliche Förderzusage. Die tatsächliche Fördersumme wird durch das BAFA im Rahmen des Antragsverfahrens festgelegt.

Check BAFA eligibility

Let's find out together how much you could save.

What You Gain

The right digital presence doesn't just look good. It works for you — around the clock, without you having to think about it.

Get Found. Get Hired.

When the right people can find you easily, the work follows. We make sure you show up where it matters — in search results, on the right platforms, at the right moment.

Look the Part. Win the Trust.

A clear, professional online presence signals competence before you've exchanged a single word — and turns curious visitors into confident clients.

Focus on What You Do Best.

Hand the digital work to us, and get back to doing what you love.

Free Web Check

Let's find out what's possible for your business.

What We Do

Every engagement begins in the same place: with honest eyes on where you actually stand. From there, we build a clear, tailored path forward — step by step, without unnecessary complexity or cost.

01

Web Presence Audit

See the full picture.

We examine your entire digital footprint — website, search visibility, and relevant platforms — and identify exactly what is working, what isn't, and why.

02

Target Audience Research

Know who you're really talking to.

We research and define your ideal audience — their habits, expectations and how they search — so every decision that follows is grounded in reality, not assumption.

03

Concept Development

A strategy shaped around you.

Drawing on our findings, we develop a clear concept for your online presence — tailored to your industry, your voice, and the market you want to reach.

04

Client Feedback

Your input, at every stage.

Nothing moves forward without your sign-off. We present findings clearly, listen carefully, and refine until the direction feels exactly right.

05

Action Plan

Clarity over complexity.

We translate strategy into a concrete, prioritised roadmap — practical steps, realistic timelines, and clear responsibilities.

06

Implementation & Feedback Loops

Measure, refine, improve.

As your new presence goes live, we monitor performance and keep refining based on real results — not guesswork.

07

Handover & Ongoing Support

We don't just hand you the keys and disappear.

A smooth, fully documented handover — with flexible monthly support plans available if you'd like us to stay in your corner.

Monthly update and support plans available on request.

Things People Usually Ask Us

We begin with a thorough audit of your current web presence and target audience, then develop a tailored concept and clear action plan. You review and approve at every stage. Once the direction is agreed we manage the project through to launch, followed by a structured handover and optional ongoing support. Every step is documented, transparent and built around your specific goals.

Every project is different, so we don't apply a one-size-fits-all price list. After your free web check we'll give you a clear, transparent proposal based on your specific situation, goals and budget. Whatever your investment level, we'll tell you honestly what's achievable — and we'll never recommend more than you actually need.

Yes. As an accredited BAFA consultant, I can secure funding of 50% or 80% of your consulting costs under the “Förderung unternehmerischen Know-hows” programme (max. €1,750 or €2,800 respectively) — depending on your company's location. Based in Berlin-Buch, right on the border with Brandenburg, I advise clients from both funding regions and clarify the applicable rate for you in our initial call. I guide you through the entire application process — from registration to proof of use.

Funding covers strategic consulting services such as market analysis, competitor analysis, concept development, target audience research and the creation of a concrete action plan. Not covered: SaaS products, do-it-yourself solutions, services without direct client contact, ad budgets (Google/Meta Ads) or internal training.

Yes. I advise clients throughout Germany — regardless of company location. My office in Berlin-Buch sits directly on the Brandenburg border, so I'm particularly familiar with both funding rates: 50% applies in Berlin and much of Germany, 80% in Brandenburg and the other new federal states (max. €1,750 or €2,800). I'll clarify which rate applies to you in our initial call — more on this on my funding page.

Every project is different — and we think that's how it should be. A focused analysis and a clean, professional website for a jazz quartet, a freelance carpenter or a solo practitioner can often be completed within a week. A more complex project involving a full strategic repositioning, e-commerce functionality or a database-driven site will typically run four to eight weeks. Whatever the scope, we agree realistic timelines upfront, keep you informed at every stage and never pad a project out longer than it needs to be.

Nothing moves forward without your approval. At every key stage we present our findings, concepts and recommendations clearly and in plain language. You review, respond and request changes — we refine until it feels exactly right. Your input isn't a formality; it shapes the entire outcome.

None whatsoever. We handle all the technical complexity and translate everything into clear, jargon-free language. Our job is to make this process straightforward and stress-free for you — regardless of your technical background. If you can describe what you do and who you want to reach, we can do the rest.

Launch is the beginning, not the end. We provide a fully documented handover so you always understand what has been built and why. If you'd like ongoing support — monitoring performance, making updates, refining your strategy as your market evolves — we offer flexible monthly plans tailored to your needs.

You can — and we understand the appeal. These tools are affordable, quick to set up and require no technical knowledge. But they come with real limitations that are worth understanding before you commit. Template-based sites tend to load slowly, score poorly on SEO and look generic — making it harder for search engines to find you and harder for visitors to trust you. Over time, these limitations cost more in lost opportunities than a professional solution would have cost upfront. We work with and around existing platforms where it genuinely makes sense — but our job is to be honest with you about what they can and can't do for your business, and to build something that actually converts visitors into clients.

Yes — SEO is a core part of what we do. In practical terms it means ensuring your site is structured, written and technically configured so that search engines like Google can find it, understand it and rank it relevantly for the searches your potential clients are actually making. We approach SEO not as a standalone technical fix but as part of a broader positioning strategy — because ranking for the right searches matters far more than ranking for a lot of the wrong ones.

GEO stands for Generative Engine Optimisation — the practice of making your online presence visible and citable within AI-powered search tools such as ChatGPT, Google's AI Overviews and Perplexity. As more people turn to AI assistants to find businesses and services, being present and authoritative in these systems is becoming as important as traditional search engine rankings. We include GEO strategy as part of our broader digital positioning work — because the search landscape is changing fast, and early movers gain a real advantage.

DSGVO — the German implementation of the GDPR — places clear legal obligations on website operators regarding data collection, cookies, privacy policies and more. Non-compliance carries real legal and financial risk. We review your site's compliance as part of our web presence audit and can advise on the steps needed to bring it fully in line with current requirements.

Absolutely. We are based in Berlin but work with clients internationally. Our process is fully remote-friendly — all consultations, presentations and feedback rounds can be handled online without any loss of quality or personal attention.

About

Robert Cummings

Some people stumble into digital strategy. I took the long way round — and I think that makes all the difference.

My name is Robert Cummings. I've been working in web design since 1999 — back when getting a site to load cleanly on a dial-up connection felt like a genuine achievement. A lot has changed since then. The fundamentals haven't: know your audience, communicate clearly, and never stop paying attention.

Since 2016 I've deepened that work into SEO and broader digital strategy, helping clients across a wide range of industries find their footing online — from restaurants and tradesmen to musicians and independent businesses of all kinds. Every sector has its own language, its own audience, and its own set of challenges. I genuinely enjoy finding out what makes each one tick.

That curiosity runs through everything I do. At Hot Milk Studio, my Berlin-based music production studio, I've worked across virtually every genre imaginable — classical, jazz, rock, drum and bass, world music and beyond. What connects all of it is the same thing that connects my digital work: listening carefully, understanding what someone is really trying to say, and helping them say it better.

Based in Berlin and open to working internationally, I founded Hot Milk Digital to bring that same approach to the businesses and individuals who need it most — the ones who are great at what they do, but deserve to be found.

For a concrete example, see my dedicated page on web design and SEO for tradespeople in Berlin.

UP TO 80% FUNDED

BAFA funding for entrepreneurial know-how — official seal

Officially listed for funding entrepreneurial know-how

What Clients Say About Working With Robert Cummings

A track record built over decades — across studios, screens and industries.

"I'd like to recommend Rob and everyone at Hot Milk — because they make great records. Use them, they're great."

Steve Lillywhite — Music Producer, recommends Robert Cummings
Steve LillywhiteProducer — U2, Rolling Stones, Peter Gabriel, Talking Heads, The Pogues and many more
"We came across Robert's work with a critical project and limited time on our hands. The service we received was spectacular, the result was exactly what we were aiming for, and we enjoyed the overall experience. I recommend with confidence."

Rami Jarrah — Producer and Award-winning Journalist, recommends Robert Cummings
Rami JarrahProducer & Award-winning Journalist
"Rob Cummings is a total pro. Very dedicated, relaxed and focused on getting the job done. Highly recommended."

Michiel van Poelgeest — Podcast Creator and Music Composer, recommends Robert Cummings
Michiel van PoelgeestPodcast Creator & Music Composer
"Rob Cummings is one of the nicest people I have ever met — with an extraordinary sense of humour and the patience of a saint. He is a real expert with a wealth of experience, cool ideas for every situation, and an excellent feel for what a project needs. He has a large pool of experienced collaborators and resources at his disposal. I highly recommend working with him."

Roland Heinrich — Solo Artist and CEO Rumtreiber Music, recommends Robert Cummings
Roland HeinrichSolo Artist & CEO, Rumtreiber Music
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Office Hours

Mo – Fr
09:00 – 18:00
Sa – So

Based In Berlin

Working with clients locally and internationally.

BAFA funding for entrepreneurial know-how — official seal

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